BusinessMarketing
Brand Manager
You look after how a product or brand is seen, from packaging to campaigns to pricing.
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- Typical pay
- €30k–€65k
- Usual education
- Degree
- Outlook
- Competitive but stable in consumer goods.
A day in the life
Working with agencies, tracking sales, planning launches and defending the brand's identity.
Ways in
- Marketing graduate scheme
- Move up from marketing executive
- MBA route later on
What to study at 16
The subjects you choose for the final years of secondary school can shape which degrees, exams and careers are easiest to reach. This is about choosing courses, not choosing a school.
Spain
Bachillerato de Humanidades y Ciencias Sociales
Portugal
Ciências Socioeconómicas
France
Bac général — spécialités
Germany
Oberstufe — Leistungskurse
Netherlands
Profiel Economie & Maatschappij
Poland