Brand Strategist
Work out what a company should stand for and how it should sound and look.
Save this career to see your personalized pathway in My Senda.
- Typical pay
- €34k–€65k
- Usual education
- Degree
- Outlook
- Steady in agencies and larger in-house marketing teams.
A day in the life
Run interviews with customers, map competitors, define a positioning line, and present the strategy to a client team.
Ways in
- Marketing or design degree
- Agency internship
- Copywriting or research role then move
What to study at 16
The subjects you choose for the final years of secondary school can shape which degrees, exams and careers are easiest to reach. This is about choosing courses, not choosing a school.
Belgium
KSO – Artistic secondary
A common destination for students on this track.
Spain
Bachillerato de Artes
Portugal
Línguas e Humanidades
France
Bac technologique
Italy
Liceo classico / scienze umane
Netherlands
Profiel Cultuur & Maatschappij
Skills that matter
Best courses to take
The study routes that lead most directly into this career.
BA Marketing & Communications
Brand, audience research and campaign work across digital and traditional media.
Research and planning grounding.
Helpful school subjects: English, Business, Psychology
BA Advertising & Brand Communications
Campaign strategy, copy and creative direction.
Directly on target.
Helpful school subjects: English, Art, Business
Places that hire for this
Bliss Applications
Portfolio-led internships in digital product and interface design.
Dentsu Creative
Recruits for this role through internships, apprenticeships and graduate entry routes.
Fundação de Serralves
Volunteering and internships in exhibitions, education and events.
Fundação Calouste Gulbenkian
Scholarships and traineeships across museum, music and grants programmes.
Havas
Recruits for this role through internships, apprenticeships and graduate entry routes.
Impresa / SIC
Start as researcher or production assistant on news and entertainment shows.
Media.Monks
Recruits for this role through internships, apprenticeships and graduate entry routes.
Ogilvy
Recruits for this role through internships, apprenticeships and graduate entry routes.
Publicis Groupe
Recruits for this role through internships, apprenticeships and graduate entry routes.
Universal Music Group
Recruits for this role through internships, apprenticeships and graduate entry routes.