Copywriter
Write the words that make products, campaigns and websites make sense and feel human.
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- Typical pay
- €26k–€50k
- Usual education
- Portfolio based
- Outlook
- Shifting with AI, but strong writers who understand strategy stay in demand.
A day in the life
Draft headlines for a campaign, rewrite a confusing signup page, sit in on a brand workshop, and review copy with a designer.
Ways in
- Portfolio of writing
- Any degree
- Agency internship
- Junior marketing role
What to study at 16
The subjects you choose for the final years of secondary school can shape which degrees, exams and careers are easiest to reach. This is about choosing courses, not choosing a school.
Belgium
KSO – Artistic secondary
A common destination for students on this track.
Spain
Bachillerato de Artes
Portugal
Línguas e Humanidades
France
Bac technologique
Italy
Liceo classico / scienze umane
Netherlands
Profiel Cultuur & Maatschappij
Skills that matter
Best courses to take
The study routes that lead most directly into this career.
BA English & Creative Writing
Craft, criticism and the discipline of writing to a brief.
Craft and discipline of writing to a brief.
Helpful school subjects: English, History
BA Advertising & Brand Communications
Campaign strategy, copy and creative direction.
Commercial side of writing.
Helpful school subjects: English, Art, Business
Places that hire for this
Dentsu Creative
Recruits for this role through internships, apprenticeships and graduate entry routes.
Havas
Recruits for this role through internships, apprenticeships and graduate entry routes.
Impresa / SIC
Start as researcher or production assistant on news and entertainment shows.
Media.Monks
Recruits for this role through internships, apprenticeships and graduate entry routes.
Observador
Multimedia juniors write, record podcasts and edit their own video.
Ogilvy
Recruits for this role through internships, apprenticeships and graduate entry routes.
Publicis Groupe
Recruits for this role through internships, apprenticeships and graduate entry routes.
Público
Curricular estágios on the digital desk, with real bylines.
RTP — Rádio e Televisão de Portugal
Curricular estágios in newsroom, sound and post-production.
Spotify
Brand and product copy