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BusinessMarketing

Digital Marketing Specialist

You run the campaigns, content and ads that bring people to a brand online.

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Typical pay
€22k–€45k
Usual education
Degree or vocational
Outlook
Very strong; almost every company hires for this.

A day in the life

Planning campaigns, checking performance data and testing new creative and channels.

Ways in

  • Marketing degree or FP
  • Agency junior role
  • Self-taught with a portfolio

What to study at 16

The subjects you choose for the final years of secondary school can shape which degrees, exams and careers are easiest to reach. This is about choosing courses, not choosing a school.

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