Marketing Executive
Get the right message to the right people, and prove it worked.
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- Typical pay
- €28k–€52k
- Usual education
- Degree or apprenticeship
- Outlook
- Broad demand; digital and analytical skills separate strong candidates from the rest.
A day in the life
Planning campaigns, writing copy, briefing designers, checking performance data and adjusting mid-flight.
Ways in
- Marketing apprenticeship
- Business or communications degree
- Content portfolio plus junior role
What to study at 16
The subjects you choose for the final years of secondary school can shape which degrees, exams and careers are easiest to reach. This is about choosing courses, not choosing a school.
Spain
Bachillerato de Humanidades y Ciencias Sociales
Portugal
Ciências Socioeconómicas
France
Bac général — spécialités
Germany
Oberstufe — Leistungskurse
Netherlands
Profiel Economie & Maatschappij
Poland
Liceum — rozszerzenia
Skills that matter
Best courses to take
The study routes that lead most directly into this career.
BA Advertising & Brand Communications
Campaign strategy, copy and creative direction.
Stronger on the creative side.
Helpful school subjects: English, Art, Business
Marketing and Advertising (Grado Superior)
Campaign planning, digital channels and market research with agency-style projects.
Agency-style projects and digital channel practice.
Helpful school subjects: Digital marketing, Research, Content creation
BA Marketing & Communications
Brand, audience research and campaign work across digital and traditional media.
Directly on target.
Helpful school subjects: English, Business, Psychology