Destination Marketing Manager
Promote a city, region or resort to visitors worldwide.
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- Typical pay
- €32k–€65k
- Usual education
- Degree
- Outlook
- Growing as regions compete for sustainable tourism.
A day in the life
Campaign planning, working with tourist boards and influencers, analysing visitor data, press trips.
Ways in
- Tourism or marketing degree
- Agency route
What to study at 16
The subjects you choose for the final years of secondary school can shape which degrees, exams and careers are easiest to reach. This is about choosing courses, not choosing a school.
Spain
Bachillerato de Humanidades y Ciencias Sociales
France
Bac professionnel
Poland
Technikum
Sweden
Yrkesprogram
Austria
HLW – Business and services college
Belgium
BSO – Vocational secondary
Skills that matter
Best courses to take
The study routes that lead most directly into this career.
BSc Tourism Management
Study how destinations, travel businesses and visitors work together.
Pair with marketing modules or an internship at a tourist board.
Helpful school subjects: Destination management, Economics, Sustainability, Marketing
Places that hire for this
Accor
Recruits for this role through internships, apprenticeships and graduate entry routes.
Booking.com
Recruits for this role through internships, apprenticeships and graduate entry routes.
eDreams ODIGEO
Recruits for this role through internships, apprenticeships and graduate entry routes.
Iberia
Recruits for this role through internships, apprenticeships and graduate entry routes.
Lufthansa Group
Recruits for this role through internships, apprenticeships and graduate entry routes.
Marriott International
Recruits for this role through internships, apprenticeships and graduate entry routes.
Meliá Hotels International
Recruits for this role through internships, apprenticeships and graduate entry routes.
MSC Cruises
Recruits for this role through internships, apprenticeships and graduate entry routes.
NH Hotel Group
Recruits for this role through internships, apprenticeships and graduate entry routes.
Ryanair
Recruits for this role through internships, apprenticeships and graduate entry routes.